Curating a Complete View of Buyer Knowledge in Atlan
The Energetic Metadata Pioneers sequence options Atlan prospects who’ve accomplished a radical analysis of the Energetic Metadata Administration market. Paying ahead what you’ve discovered to the subsequent information chief is the true spirit of the Atlan neighborhood! So that they’re right here to share their hard-earned perspective on an evolving market, what makes up their trendy information stack, modern use instances for metadata, and extra.
On this installment of the sequence, we meet Nevenka Perisic, Knowledge Architect at Optimizely, a world chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, enhance income, and develop their manufacturers via their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Knowledge Providers group transitioned away from sustaining siloed information after a number of mergers, into utilizing Atlan as a holistic resolution for managing information.
This interview has been edited for brevity and readability.
Might you inform us a bit about your self, your background, and what drew you to Knowledge & Analytics?
I work as a Senior Knowledge Architect at Optimizely, becoming a member of over a yr in the past. My goal is to deliver information, and understanding of it, nearer to prospects, serving to them see its worth to the enterprise.
Whereas finding out science at college, numerous tasks uncovered me to databases. This expertise enabled me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep centered and structured in understanding information and appreciating the true data it supplies, distinguishing between uncooked information and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the business’s first working system for entrepreneurs and permits groups to attach every step of the advertising and marketing lifecycle via a single, unified workflow, to allow them to higher promote their merchandise digitally. Many corporations lack the abilities, assets, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing custom-made options for every buyer. Many main manufacturers are already Optimizely prospects, working intently with us to ship worth.
After I joined Optimizely, the corporate was present process important modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place information was saved. I turned a part of Knowledge Providers, a newly established central operate accountable for managing analytics and supporting our frequent information platform in Snowflake. The group was small, however rising as we recruited extra members. Now, we’re centered on constructing a contemporary information stack to attach groups throughout Optimizely that had historically labored in isolation.
Might you describe Optimizely’s journey with Atlan, up to now?
I used to be accountable for implementing the platform, coordinating with Atlan and the info engineering group to deliver the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the levels, person tales, and short- and long-term targets.
To have interaction the enterprise, we would have liked one thing tangible, so we started integrating Atlan with key information sources. We rapidly built-in all our main techniques, incomes recognition from Atlan as certainly one of their quickest prospects to finish this course of. Native connectors, like Salesforce, allowed us to completely leverage Atlan’s options, and we’re working with Atlan to combine techniques with out native connectors to increase entry to options like information lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in information sources, glossaries, and dictionaries, and labored with energy customers who rapidly noticed worth since they had been already acquainted with the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all information sources obtainable, offered coaching so customers may discover the info and determine helpful options, and helped information Atlan’s improvement to maximise worth from the catalog.
I see Atlan not simply as an information catalog, however as a group of knowledge artifacts. Our imaginative and prescient is to attach information flows, processes, and information high quality on prime of the lineage offered by Atlan. We purpose to supply a holistic resolution for customers who come to Atlan and say one thing like, “I want this for a selected undertaking. Can I pull all these information artifacts along with attributes linked to the appropriate phrases, glossaries, and information flows?” That’s our aim.
We’re nonetheless constructing it, because it’s an enormous job, however we’ve made progress, and customers are beginning to acknowledge its worth and actively have interaction with us.
What are you wanting ahead to attaining with Atlan sooner or later?
We wish to be certain that every thing our group wants to know our prospects is made obtainable in Atlan as our information property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless plenty of work to be finished. We’ve made plenty of progress in Atlan, however we have to fastidiously take into account the right way to expose significant information with out creating an unusable swamp. Our intention is to offer dependable and credible data inside Atlan.
Photograph by Davide Baraldi on Unsplash
