Privacy Policy – Express Pakistan

Welcome to Express Pakistan (“we,” “our,” “us”).
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website https://www.expresspakistan.pk (“Website”).
By accessing or using our Website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Personal Information

  • Name

  • Email address

  • Phone number

Automatically Collected Information (Usage Data)

  • IP address & approximate geographic location

  • Browser type, device type, operating system

  • Pages viewed, time spent, and referring links

  • Cookies, web beacons, pixels, and other identifiers

2. How We Collect Data

We collect data through:

  • Google Analytics

  • Advertising networks (Google AdSense)

  • Histats

3. How We Use Your Data

We use collected data to:

  • Improve website performance and user experience

  • Prevent fraud and maintain security

  • Display relevant ads and measure ad performance

  • Support remarketing campaigns

  • Comply with legal requirements

We do not sell or rent personal information. 

4. Cookies and Tracking Technologies

We use cookies to:

  • Remember your preferences

  • Analyze Website performance

  • Deliver ads based on past browsing behavior

Google Advertising Cookies

Google uses cookies (including the DoubleClick cookie) to:

  • Show personalized ads based on your past visits

  • Track ad performance across different websites

Third-party vendors, including Google, may:

  • Place and read cookies on your browser

  • Use web beacons or similar technologies

  • Collect data for ad personalization and measurement

To see how Google uses data, you may read:
“How Google uses data when you use our partners’ sites or apps.”

5. Cookie Consent Notice (Required for GDPR & Google Compliance)

When you first visit our Website, you will see a cookie consent banner that:

We inform you that:

  • We use cookies and similar technologies for analytics, personalization, and advertising.

  • Third parties, including Google, use cookies to serve personalized ads.

  • Cookies may track your browsing across this Website and others.

You can:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage preferences (advertising, analytics, functional)

By clicking “Accept”, you consent to the use of cookies for personalized ads and analytics.
You can change or withdraw your consent at any time using our Cookie Settings link (visible in the footer).

6. Advertising and Remarketing

We use Google AdSense to display advertisements on our Website. Google may use cookies, web beacons, or similar technologies to collect information about your activities on our Website and other websites to provide personalized ads and measure ad performance.

Opt-out Options

  • You can manage your ad personalization preferences or opt out of personalized ads by visiting Google Ads Settings.

7. Data Retention

We retain personal and usage data only as long as necessary or legally required.

8. GDPR (European Users)

If you are in the EEA, you have rights to:

  • Access, correct, delete

  • Object to or restrict processing

  • Port your data

  • Withdraw consent

Requests may be made via our Contact Us page.

9.  CPA & CPRA (California Users)

California users may:

  • Know what data is collected

  • Request deletion

  • Opt out of data sharing

  • Not face discrimination for exercising their rights

We do not sell personal information.

10. CalOPPA Compliance

We:

  • Allow anonymous browsing

  • Provide a visible Privacy Policy link

  • Notify users of changes on this page

  • Honor Do Not Track (DNT) signals

11. Facebook Fan Page

We run a Facebook Fan Page: Express Pakistan.
Facebook collects data according to its own Privacy Policy.
We and Facebook jointly control “Page Insights” analytics data.

12. Data Security

We use appropriate security measures to protect user data.
No online platform is 100% secure.

13. Children’s Privacy

Our Website is not intended for children under 13.
We do not knowingly collect data from children.

14. Contact Us

For questions or privacy requests, please contact us via our Contact Us page.

15. Changes to This Policy

We may update this Privacy Policy periodically.
Any updates will be posted here with a revised “Last Updated” date.

16. Your Choices & Controls

You have full control over how your data is used on our Website.

You can:

  • Opt out of personalized advertising.

  • Disable cookies or delete them through your browser

  • Adjust cookie preferences anytime using our Cookie Settings panel

  • Opt out of location-based services by disabling location access

  • Limit tracking using browser extensions or privacy tools

  • Withdraw consent for any data processing activities

Browser-Level Controls

You can control cookies at the browser level:

  • Block all cookies

  • Block third-party cookies

  • Clear cookies manually

  • Send “Do Not Track” signals

Ad Personalization Controls

You can manage ad personalization directly with our partners:

Histats.com – GDPR regulations

This website is using Histats.com web analytics, a web analysis service.
Histats service do not use third party cookies to idemntify user so cannot idemntify you out of this site, the service use only 1st party cookie which means that those are assigned and owned by this current website only in order to guarantee the highest privacy standards

Histats usage of this 1st party cookie help the website analyze how users interact with the site.
The information generated by the cookie relating to your use of this website is usually transferred to Histats.com servers and stored there.
All IP address which belong to Member States of the European Union will be anonymized.
For more information on terms of use and data protection, please visit https://www.histats.com

Purposes of the processing
On behalf of the operator of this website, Histats will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and Internet use.

Legitimate interests
The legitimate interest in the data processing lies in the optimization of our website, the analysis of the use of our website and the adaptation of its contents. The interests of users are adequately protected by pseudonymisation.

Legal basis
The legal basis for the use of Histats.com analytics is your consent in accordance with Article 6.1 (f) GDPR.

Recipients or categories of recipients
The recipient of the collected data is Histats.com.

Transfer to third countries
Personal data will not be stored, other data will be persisted on EU located servers and cloud providers managed by Histats.com

Data storage – duration
The data sent by us and linked to the 1st party cookie generated on this website then anonymized using a one-way only hashing tecnique are automatically deleted after 12 months. Data whose retention period has been reached is automatically deleted once a month.

Objection
You can prevent Histats from collecting any data in this website and other websites which uses Histats.com services setting the opt-out cookie

We honor all valid privacy preferences and opt-out requests. Contact Us