Privacy Policy

Last Updated: March 1, 2026

Welcome to Express Pakistan (“we,” “our,” “us”). Your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website: https://www.expresspakistan.pk (“Website”).

By accessing or using our Website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Personal Information: We only collect personal information that you voluntarily provide, such as:

  • Name and Email address (via newsletter signups or comments).

  • Phone number (if provided via contact forms).

Usage Data (Automatically Collected):

  • IP address and approximate geographic location.

  • Browser type, device type, and operating system.

  • Pages viewed, time spent, and referring links.

  • Cookies, web beacons, pixels, and other digital identifiers.

2. How We Collect Data

We utilize industry-standard tools to understand site performance and deliver content:

  • Google Analytics 4 (GA4): For traffic analysis.

  • Google AdSense: For displaying relevant advertisements.

  • Histats: For privacy-focused web analytics.

3. Google Consent Mode v2 & AI Transparency

In compliance with 2026 digital standards:

  • Google Consent Mode v2: Our Website utilizes this technology. If you decline cookies, Google tags will respect your choice by not storing personal cookies, while still allowing us to receive aggregate, non-identifiable data to maintain site functionality.

  • AI Disclosure: We do not sell your personal data to third-party AI models for training purposes. We may use anonymized usage data internally to improve our AI-driven content recommendations.

4. Cookies and Advertising

We use cookies to remember your preferences and deliver personalized ads.

  • Google Advertising Cookies: Google uses cookies (including the DoubleClick cookie) to serve ads based on your past visits to our Website or other sites.

  • Third-Party Vendors: Vendors, including Google, may place and read cookies on your browser or use web beacons to collect data for ad personalization.

  • Opt-out: You can manage ad preferences at Google Ads Settings.

5. Cookie Consent & Global Privacy Control (GPC)

When you first visit our Website, a consent banner allows you to Accept All, Reject Non-Essential, or Manage Preferences.

  • GPC Support: We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we automatically treat it as a request to opt-out of the sale or sharing of your data for targeted advertising.

  • Withdrawal: You can change your consent at any time via the “Cookie Settings” link in our footer.

6. Histats Web Analytics

We use Histats.com for analytics.

  • Histats uses 1st party cookies (owned only by this website) to guarantee high privacy standards.

  • All IP addresses from EU Member States are anonymized.

  • Data linked to these cookies is automatically deleted after 12 months.

7. GDPR & International Rights

If you are located in the EEA (European Economic Area) or UK, you have the right to access, correct, delete, or restrict the processing of your data under the GDPR.

8. CPRA & California Privacy Rights

California users have the right to know what data is collected, request deletion, and opt-out of data sharing. We do not “sell” personal information as defined by the CPRA.

9. Data Security

We implement appropriate technical security measures to protect your data. However, please note that no transmission over the internet is 100% secure.

10. Children’s Privacy

ExpressPakistan.pk is not intended for children under the age of 13. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this policy periodically to reflect changes in law or technology. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

For any questions regarding this Privacy Policy or to exercise your data rights, please contact us via our Contact Us Page.