There’s a powerful urge for food for dietary change.
Analysis from Trellis information associate GlobeScan in collaboration with EAT, present individuals are keen to eat extra sustainable diets when the advantages are framed round well being. When requested to agree or disagree on varied facets of weight loss program, well being and sustainability, 44 p.c of respondents strongly agreed that they’d eat fewer processed meals, and an extra 41 p.c considerably agreed. Equally, 4 in 10 strongly agreed that they care about having a weight loss program that helps each well being and sustainability, with practically half considerably agreeing.
Help is softer on the subject of extra particular shifts. Round one‑third of respondents strongly agreed they’d eat extra plant‑based mostly meals or change their weight loss program to assist honest therapy of farmers and staff, with many extra expressing reasonable settlement. These findings recommend openness to alter but additionally point out that these behaviors could also be much less accessible or constrained by availability, worth or behavior.
Apparently, the weakest level of conviction associated to environmental impression. Whereas a stable majority no less than considerably agreed that their meals decisions have an effect on the planet (72 p.c), solely 28 p.c strongly agreed, and practically three in ten expressed some degree of disagreement. This hole highlights how folks broadly settle for the concept meals and local weather are linked, however for a lot of, this understanding could also be incomplete. Taken collectively, the sample factors to a gradient of motivation from robust, well being‑pushed intent on the private degree to softer, extra conditional concern when impacts really feel distant, systemic or more durable to affect individually.
What this implies
The analysis exhibits that folks overwhelmingly need diets which are wholesome and sustainable, and most acknowledge that meals decisions play a job in shaping environmental outcomes. Nonetheless, motivations aren’t equally weighted. Private well being stays probably the most highly effective entry level for change, whereas sustainability, significantly when framed in planetary or systemic phrases, tends to behave as a secondary or reinforcing profit fairly than a major driver.
This has necessary implications for the way sustainable diets are promoted and enabled. Accelerating dietary change requires anchoring sustainability extra firmly in what folks already care about most — their well being, their households and their high quality of life. Making the environmental advantages of meals decisions extra tangible and clearly linked to private outcomes is crucial to bridging the hole between consciousness and motion.
Based mostly on a survey of practically 32,000 folks throughout 33 markets performed July — August 2025.
