Threads already has over 400 million month-to-month customers, however Meta desires to push that quantity even larger. With the launch of a brand new Threads function this week, the corporate is making it simpler for Threads customers to share posts on the app to their Instagram Tales — a transfer that would capitalize on Instagram’s bigger person base to carry extra folks to Meta’s X competitor.
The corporate introduced on Thursday a brand new function that permits you to share a Threads put up to your Instagram Story with out having to depart the Threads app, as a substitute previewing how the put up would look in your Story immediately inside the Threads app.
The app beforehand allowed you to share anybody’s Threads put up to your Instagram Story just like how you’d reshare somebody’s Instagram put up to your Story. It additionally already supplied instruments for sharing posts to your Instagram Feed or DMs.
Meta’s text-first, Twitter-like app Threads first launched in July 2023 and benefited from its ties with Instagram to quickly develop its preliminary person base. To enroll, customers needed to authenticate with their Instagram credentials, which allowed Threads to populate with account particulars, like username, bio, and picture, in addition to verification standing and followers.
With one faucet, customers might instantly comply with the accounts they already adopted on Instagram — and people not on Threads would get a notification that somebody had added them.
Within the months and years following its launch, Meta has closely leaned on its different, greater social platforms to proceed to develop Threads, together with by displaying well-liked Threads posts on Fb and including an analogous carousel of Threads posts to Instagram customers. The corporate additionally made it straightforward for customers to cross-post from Instagram and Fb to Threads, which additionally helped enhance adoption.
These strikes have paid off. Knowledge from market intelligence supplier Similarweb final month indicated that Threads is now seeing extra every day utilization than Elon Musk’s X on cell gadgets. (X nonetheless dominates on the internet, nonetheless.) Threads’ numbers total have been steadily rising as nicely, doubling utilization from 200 million month-to-month lively customers in August 2024 to 400 million month-to-month customers as of August 2025. The corporate introduced in October that Threads reached 150 million every day lively customers, as nicely.
