Fatima Fertilizer Multan Sultans Join Forces in Historic Partnership

The Fatima Fertilizer Multan Sultans partnership has officially launched with a historic Title Sponsorship deal for the HBL-PSL 2026 season. This collaboration was solidified during a prestigious signing ceremony at the Pearl Continental Hotel in Lahore on March 27, 2026.

As the Title Sponsor, Fatima Fertilizer will see its logo featured prominently on the back of the team jerseys. Consequently, this placement serves as a powerful symbol of the company’s deep-rooted commitment to Pakistan’s most celebrated cricket league.

فاطمہ فرٹیلائزر اور ملتان سلطانز کے درمیان تاریخی شراکت داری

لاہور میں منعقدہ ایک تقریب کے دوران فاطمہ فرٹیلائزر کمپنی لمیٹڈ اور ملتان سلطانز کے درمیان پاکستان سپر لیگ دو ہزار چھبیس کے لیے ایک اہم معاہدہ طے پایا ہے، جس کے تحت فاطمہ فرٹیلائزر اس ٹیم کی مرکزی معاون بن گئی ہے۔

نمایاں نکات:

نمایاں پہچان: اس شراکت داری کے تحت فاطمہ فرٹیلائزر کا نشان ملتان سلطانز کی وردی کی پشت پر لگایا جائے گا۔

طویل رفاقت: یہ دونوں اداروں کے درمیان تعاون کا آٹھواں سال ہے، جو باہمی اعتماد اور مشترکہ وژن کی عکاسی کرتا ہے۔

علاقائی تعلق: یہ اتحاد جنوبی پنجاب کے عوام اور کسانوں کے ساتھ فاطمہ فرٹیلائزر کی گہری وابستگی کا ثبوت ہے، کیونکہ کمپنی کا ایک بڑا کارخانہ بھی ملتان میں واقع ہے۔

The Fatima Fertilizer Multan Sultans Connection

This sponsorship represents a meaningful homecoming for the brand. Because Fatima Fertilizer is based in the heart of South Punjab, it shares a unique regional identity with the team. Therefore, this move is more than just a marketing play; it is a celebration of local pride.

Furthermore, as a dedicated supporter of the agricultural community, the company views this partnership as a natural extension of its work. Specifically, it recognizes that cricket acts as a massive unifier for the people of this region.

Why the Deal Matters

During the event, Ms. Rabel Sadozai, Director of Marketing & Sales, explained the vision behind the deal. She noted that cricket reflects the spirit of hard work and growth.

“We are proud to continue our journey as Title Sponsor, marking our eighth year together. Notably, with a plant in Multan, this relationship is built on genuine trust and a shared vision for the community.”

In addition, Mr. Gohar Shah, CEO of the Sultans, expressed his enthusiasm for the “homecoming” feel of the branding. He emphasized that building a dynasty requires loyal partners who understand the “total cricket” culture of excellence.

Key Highlights of the Agreement:

• Legacy: This marks the 8th year of their collaborative journey.

• Visibility: The logo will be “back on the back” of the official kits.

• Impact: A shared focus on high-performance standards and regional growth.

Ultimately, this partnership aligns with a broader vision of fostering national passion and excellence. By supporting platforms that unite the country, both organizations are set to achieve great things in the upcoming season.