Canva acquires startups engaged on animation and advertising and marketing

On Monday, inventive suite maker Canva introduced the twin acquisition of startups Cavalry, which works on animation, and Mango AI, which works on enhancing advert efficiency.

UK-based Cavalry works on 2D movement animation for various verticals resembling promoting, advertising and marketing, gaming, and generative artwork. Canva stated that Cavalry’s tooling will add to the prevailing capabilities of Affinity, Canva’s skilled inventive modifying suite for photographs, vectors, and layouts, which it acquired in 2024

Canva revamped Affinity’s design final yr and made it free for all customers. The corporate stated that since then, individuals have downloaded the software program over 5 million occasions. Affinity has the capabilities of photographs, vector, and format modifying. With this acquisition, Canva desires so as to add movement modifying to its suite.

“By bringing Cavalry alongside Affinity, we’re closing that [motion editing] hole and unlocking an entire skilled suite spanning picture, vector, format, and now movement modifying,” the corporate stated in a weblog put up. “Collectively, these instruments type the inspiration of a full-stack Inventive OS for skilled work, whereas preserving the depth and management skilled creatives depend on,” it added.

Apart from Cavalry, Canva has additionally acquired stealth startup MangoAI, which was engaged on constructing reinforcement studying techniques to enhance video advert efficiency, in line with its web site. Canva stated that the startup’s first product helped purchasers create and launch advertisements and observe outcomes to enhance future campaigns.

MangoAI was constructed by Nirmal Govind, former Vice President of Knowledge Science & Engineering at Netflix, and Vinith Misra, a former information scientist at Netflix and Roblox. Canva stated that Govind will change into Canva’s first ” Chief Algorithms Officer” and Misra will work on enhancing Canva’s advertising and marketing merchandise.

In January 2025, Canva acquired advertising and marketing intelligence startup Magicbrief and later final yr, it launched a development software referred to as Canva Develop for asset creation and efficiency measurement.

Throughout a sit-down at Net Summit Qatar earlier this month, Canva co-founder and COO Cliff Obrecht informed TechCrunch that Canva Develop is doing “extremely nicely,” particularly with regards to creating static content material and publishing it to Meta platforms.

“It’s fairly an early product, however we’ll quickly be launching much more issues round video creation, deploying throughout multi platform,” Obrecht had stated. “So it’s very early, but it surely’s very a lot bought a really loyal small consumer base, however loads of massive manufacturers are spending cash, after which we’re scaling up massively.”

With the brand new acquisitions, the corporate desires to bolster its place as a advertising and marketing resolution by doubtlessly including video creation and extra granular measurement. Canva closed 2025 at $4 billion in annualized income with greater than 265 million customers and 31 million paid customers.