Yesterday, Apple introduced a “particular expertise” for March 4 at 9 a.m. ET, inviting members of the press to New York, London, and Shanghai.
The query proper now could be what format this “particular expertise” and the related product bulletins will take.
John Gruber posited the next thought as a part of a “spitball” in a put up on Daring Fireball this night:
What strikes me is that March 4 — the “expertise” day — is a Wednesday. So my spitball guess is that they announce all these merchandise through Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. After which the “expertise” will likely be a hands-on factor with in-person demos. Unfold the bulletins out throughout a number of days, however then have in-person occasions for members of the media to get a hands-on expertise with all of them, station-by-station, with no need to provide an Apple Occasion keynote movie.
Shortly after that story was printed, Bloomberg’s Mark Gurman took to social media to say: “Gruber’s spitball guess is strictly what I’m anticipating primarily based on what I’ve heard.”
There additionally gained’t be a “actual keynote” as a part of this product, in accordance with Gurman.
Whereas it’s actually potential (possible, even) that Apple will publish quick standalone movies for a few of these bulletins, it looks like there gained’t be a conventional stay stream of any type for folks to look at from residence.
Listed below are the rumored merchandise coming quickly from Apple that could possibly be introduced the week of March 2:
Regardless of the format of Apple’s bulletins, and regardless of the bulletins really are, I’ll be in New York Metropolis on behalf of 9to5Mac to supply protection. Keep tuned.
My favourite iPhone equipment:
Comply with Likelihood: Threads, Bluesky, Instagram, and Mastodon.
FTC: We use revenue incomes auto affiliate hyperlinks. Extra.
